Consumers will further prioritise plants in their diets, considering the planet’s health in mind as much as their own. Consumption of animal products will decrease and carnivores and flexitarians will want to have more transparency about the animal products they consume.
Technology will allow consumers to construct hyper-individualised approaches to health. Through 2030, more consumers will understand what makes them and their biological needs unique through more widespread access to tests and data collecting technology. Consumers will look to companies to help them act on their data and to offer customised meals.
Consumers will continue to share personal data with a multitude of devices. They will want the convenience of recommended shopping lists, recipes, and meals that are customised to their flavour, taste, and texture preferences.
Vita Mojo is partnered with DNAFit who offer tests to reveal the unique nutrogenic profile of individual customers. Vita Mojo OS allows these results to be linked to customer accounts and integrates it into the UX where foods that are more beneficial to them are highlighted. These nudges are great for customers trying to make better food choices or if they are aiming to stick to a diet which will benefit them most.
With consumer’s demands of personalisation on the rise, restaurant’s should aim to adjust to these new preferences. Vita Mojo UI is perfect for creating bespoke, made to order meals, while showcasing your brand as seen at our partner’s Yo! Sushi & Chilango and our own restaurants vitamojo.com.
Vita Mojo OS has full nutrition and allergen labelling embedded within the system for restaurants that want to bring full menu transparency within a digital space via pre-order or kiosks. Displaying the nutritional information on a personal screen gives the added advantage of making the food feel more personal for the customer as they can filter the menu based on the specific allergens or diets.