Following the launch of our food-to-go kiosks at K10 Japanese (with a pre-ordering hybrid of food to go and made to order online) and our experience exhibiting at lunch!, a contemporary food-to-go trade show, it’s about time we talk about the food to go market, the challenges faced and how restaurant POS solutions are the best way to solve them.
According to MCA Insight’s research, the food to go market is worth £21.2bn in 2019, expected to grow to £23bn by 2020. The FTG market is outgrowing the total eating out market by 1.2% and with a growing time-pressured workforce, it is becoming an ever-increasingly competitive landscape.
The winners will be operators who impress on the core needs of speed, value and quality with opportunities on innovating on emerging trends for ultra convenience.
– MCA’s Director of Insight, Steven Gotham
Key younger adult consumers want technology-led time-saving solutions. With that in mind, let’s deep dive into K10’s challenges and how our innovative self-ordering kiosks and restaurant pos solutions has helped to overcome them.
When K10 approached Vita Mojo, they had a very specific challenge of throughput at their Queen Street store.
Previously, Grab & Go only customers would select their items from the fridge and then join the queue of Made to Order. This mixed Grab & Go/Made to Order customers, causing queuing congestion and hence limiting throughput.
The other challenge related to throughput was that busy office workers were having to wait in long, inconvenient queues during peak lunch hours for their Made to Order items.
We worked with K10 to understand intricately how their current operations flow works and where our technology would benefit to increase throughput and reduce the congestion.
Through a series of ops consultations, we developed a hybrid restaurant POS solution with self-ordering kiosks, which included Grab & Go items from their fridges. This had the instant impact of reducing the queue for their Made to Order customers, allowing throughput to increase.
We then also launched a seamless online pre-order platform for their Made to Order customers to select their pick-up time and skip the queue altogether and reduce their waiting time.
We’re now excited to be soon launching across all five of the K10 restaurants in London with adapted hybrid solutions to serve their time-conscious customers looking for quality food and convenience.
Whether you’re a restaurant, cafe or takeaway owner, we’d love to talk about how we can help improve your outlet’s operations. With a personalised demo, we’ll understand what your goals and challenges are, then we can help transform your business to meet the increasing demands of the market via a bespoke restaurant POS solution!
Click on our chat platform in the bottom right-hand corner, or fill out your details on our Contact Us page and we’ll be shortly in touch.