The coffee sector has seen rapid growth in the past decade (from larger chains to independent coffee shops) with the market now valued over £10.1bn in the UK alone.
‘Project Café UK 2019, Allegra World Coffee Portal’s market-leading report on the UK café industry, reveals the total UK coffee shop market is valued at £10.1bn across 25,483 outlets*. A 7.9% annual sales increase cemented two decades of UK coffee shop growth’
– Project Cafe UK, Allegra / January 2019
Although, the coffee market has seen continued growth, it is reaching a saturation point. The market is extremely competitive – everyone is offering coffee, from large coffee shops to fast-food.
In order to survive this market, coffee shops need to stand out from the crowd. To help drive growth and profit, the coffee sector is increasingly looking towards technology as a means to differentiate in an increasingly competitive market. Coffee shops must go digital – from loyalty apps, interactive menus, data, and click and collect – this digital engagement can make all the difference.
Here are current market trends and ways Vita Mojo OS can help push the coffee sector forward using technology.
Overall, Vita Mojo Operating Systems can help drive efficiency and consistency across your business whilst improving customer service through digital ordering, kiosks and data – helping your business stand out in a competitive market.
Market analysis: Dominic Allport, insights director at the NPD Group, evaluates the UK and global coffee market, looking at key trends, opportunities, consumer usage and developmental potential.